About Andy Culligan: Andy Culligan is the CMO at Leadfeeder – a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS…
Your webinar communications shouldn’t stop once someone registers. In fact, one of the best tools in your webinar marketing arsenal is a post-registration thank you page. When someone signs up for a webinar, it indicates they’re interested in your brand…
Read on to learn how to organize your marketing analytics, how to communicate what matters, and using data to grow your business. To say we are drowning in data would be an understatement. It’s not just at work either; we…
Brad is a product manager who lives in the suburbs. He’s married, has a Master’s degree, and recently bought a home. He’s in charge of a small SaaS team whose biggest challenge is to organize and prioritize product updates. Brad…
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It’s easy to get caught up with day-to-day operations and forget about the bigger picture of business performance. That’s especially true when you’re launching a variety of marketing campaigns. If you’re not closely tracking the impact of your marketing actions,…
About Marcy Dobozy: Marcy Dobozy is the VP of Marketing at Vidyard – the Video Platform for Marketing and Sales Video hosting, enablement and analytics that help you connect with more buyers, close more deals, and optimize your content for…
About Megan McMullin: Megan McMullin is the Outreach Lead at MeetEdgar – a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. At her latest position…
More and more marketers rely on webinars for promotion and lead generation. Recent studies show that “73% of marketers and sales leaders find webinars to be one of the most reliable ways of generating quality leads.” Well-crafted webinars will help…
Almost six years ago, Wyatt Jozwowski approached me with a problem, and the two of us spent the afternoon discussing our shared headache. Webinars had proved to be an amazing lead generation and sales tool for our businesses, but the…
About Fiona Stevens: Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR,…