About Paul Cowan: Paul Cowan is the CMO of FreshBooks – the # 1 accounting software in the cloud for self-employed professionals and their teams. Paul’s not your run-of-the-mill marketing guy. Over a 20+ year career, he’s held leadership positions…
Webinars are widely considered one of the most successful lead generating tactics in marketing. They’re an excellent channel to deliver information, connect with your customers, convert leads, and answer questions. We’ve seen webinars increase leads, close deals, and build relationships….
About Holly Pels: Holly Pels is the Director of Marketing at Casted – the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts…
Webinars are an incredibly popular content medium, and essential for many marketing strategies. They leverage live and on-demand videos for every stage of your funnel, and can even boost customer retention. In addition to building new leads, smart marketers use…
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Webinars have become increasingly popular due to COVID-19, as they are a great way to present information without the audience having to leave their homes. Even for the most successful webinars, getting meaningful feedback is a crucial part of a…
Webinars are increasingly popular for marketing, lead generation, and customer engagement. In 2020, webinar hosting platforms showed a massive increase in audience numbers, thanks to the accessibility and convenience webinars bring to a remote world. However, popularity isn’t enough to…
About Bryant Lau: Bryant Lau is the Director of Demand Generation for Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. Bryant graduated from Western Washington University with a…
Creating and sustaining interest in your company’s webinar series is an art few have mastered. It takes the right amount of marketing finesse to remind your customers about the event without pestering them. Because your customers likely receive a steady…
About Corrine Stratton: Corrine Stratton is the Director of Marketing at Banzai, a leading event marketing solution. She has a decade of experience in event management and content development for leading technology companies. Corrine graduated from Gonzaga University (Go Zags!)…
Webinar marketing is a powerful driver at every stage of your sales and marketing flywheel. You can use them to inform and educate people at the top of the funnel. Also, you can generate sales leads at the bottom. With…
