We’re excited to introduce a highly anticipated product update as our team improved the Demio webinar room to support up to 3,000 attendees. Read on for an overview of the value webinars present to your business and to learn how this Demio update can impact your webinar strategy and overall growth.
Compared to other marketing strategies, webinars work based on creating two-way communication dynamics between your brand and your audience. Webinars are great for igniting and maintaining the conversation with your attendees, benefiting your overall business results.
The more time someone engages with your brand, the higher the probability they will become users or paying customers. Moreover, webinars allow you to connect and build long-term relationships with different audiences.
Accessing a Worldwide Webinar Audience
The audience of today requires more than simple one-way communication; you must build trust if you want people to take specific actions, such as registering for a demo or trying the free trial. The most efficient route to achieving this is by opening and maintaining a conversation adaptable to different types of audiences as is easily done by hosting webinars.
Let’s take these audience adaptations one by one:
→ Engaging with people from different time zones
Live engagement and synchronous communication are what make webinars successful. Yet you can’t run a webinar scheduled according to Central European Time, hoping to connect with your LATAM audience. If you have a broader geographical outreach, webinars will enable you to engage audiences live across multiple time zones.
→ Connecting with multiple buyer personas
Webinars allow you to segment your audience and create tailor-made messages for your target groups. For example, if you have buyer personas across multiple industries, you can create personalized webinars for each segment, increasing the impact of your message.
→ Covering the buyer journey stages
Webinars are great for different buyer persona stages. Whether Frustration, Optimism, Confidence, or Gratitude, webinars can drive results for all stages.
For example, you can run webinars to teach your audience how to get their desired outcome. Or, you can use webinars to showcase the tools people need to overcome a challenge. Regardless of your purpose, your webinar strategy will nurture your pipeline.
Webinars will always support your business objectives by ensuring a tailored approach and an ongoing conversation with multiple types of audiences.
That’s why we’re so excited about launching larger capacity webinar rooms, supporting up to 3,000 attendees.
Greater Audience Size, Better Results
Thanks to Demio’s new room size, you can scale engagement by allowing more attendees at your webinars. Bigger webinar rooms and larger audiences translate into multiple benefits, such as:
→ Achieve higher conversion rates
A larger audience will impact your business outcomes. Let’s say you run educational webinars to transform attendees into MQLs. With a 10% conversion rate, you’ll get around 100 MQLs out of 1,000 webinar attendees. Calculate the same rate if you run webinars for 3,000 people and you can get up to 300 MQLs.
The same is true for demo webinars and your goal of transforming attendees into free trial users. If you have a 20% conversion rate, you’ll get 200 free trial users when gathering up to 1,000 attendees. However, webinars with 3,000 attendees will result in 600 free trial users.
Picture the same results when running a product launch for almost 3,000 attendees and the following increased usage of your new feature or product.
From the customer experience perspective, when hosting onboarding sessions for a larger audience, you’ll see an exponential improvement in your Net Promoter Score and Customer Satisfaction Score.
Finally, if you run webinars to increase brand awareness, a larger audience will result in more downloads, content views, and subscribers.
→ Maximize your ROI
Demio empowers you to run webinars for larger audiences and scale planning production. In other words, it doesn’t matter whether you run webinars for 1,000 or 3,000 attendees, Demio will help you save time and resources on planning logistics regardless of the number of attendees. However, with bigger rooms, you’ll be able to derive greater results, increasing your webinar ROI.
→ Improve your audience’s experience
Small webinar rooms come with multiple challenges, especially when you have large audiences. For example, you may negatively impact people’s experience by making them sit in the waiting room. Or worse, you may limit access to your webinar, turning people away.
A larger room size will help you solve these issues and improve the attendee experience. You’ll be able to reduce the number of people sitting in the waiting room. Also, you’ll ensure that those interested in your content aren’t turned away, allowing more people to attend your webinar.
→ Ensure higher webinar versatility
Your possibilities are endless with bigger size rooms and the ability to expand your use of webinars to host multiple types of events. For example, when engaging with large teams, you can easily use Demio to run all-hands meetings and get everyone participating.
Demio’s rooms allow you to run conferences, summits, forums, and global events, opening access to a large audience. There’s nothing to limit your webinar or events strategy. You can explore multiple formats and extend your brand’s outreach worldwide.
Demio’s new room sizes are available on our Premium Plan, which also includes the following:
- No limit on hosts per account
- Custom domains
- 10-hour sessions
- Priority support
- Integrations with HubSpot, Salesforce, Market, and Pardot
- Dedicated Account Manager
- And more
And if you’re new to Demio, feel free to try our platform for free. You can easily access a 14-day free trial. No credit card is required.
From setting up your webinar, adding handouts, playing videos, checking the analytics, automating emails, recording the events, and engaging with your attendees, Demio will help you strengthen your team’s webinar strategy by making things easier.