SaaS Breakthrough – Featuring Aaron Krall

About Aaron Krall :
Aaron Krall is the founder of the SaaS Growth Hacks Facebook Community, and has helped dozens of SaaS companies increase their trial to paid conversion rates, resulting in hundreds of thousands of dollars in increased revenue. He’s a pain discovery specialist, avid reader and proud puppy dad.

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Show Notes:
02:57
How Aaron Found His Way into the SaaS Space
04:19
From Local Hands-on Sales to SaaS Hands-off Sales
05:21
First Understand Your Audience
07:01
Onboarding is More Than The Emails Text
09:00
First Figure Out the Foundation
10:36
Getting Really Good Feedback from Ideal Paying Customers
12:28
Keeping a Pulse on What Customers Really Need
13:06
Different Segments of a Customer Persona
14:32
Onboarding Goal: The Aha Moment Within the Free Trial
17:45
Benefit Driven Emails vs Action Driven Emails
19:18
Building the Campaign Once You Know What Their Goal Is
22:39
Setting Up Trial Models the Right Way
24:30
Onboarding KPIs
26:09
How to Figure Out What Your Aha Moment Is
28:31
Be an Expert in Your Customer
29:43
For 2018: Walkthroughs and Being More Personable
31:40
Showcasing a Customer Avatar
33:26
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.