SaaS Breakthrough – Featuring Alyssa Ackerman

About Alyssa Ackerman:
Alyssa is a designer-turned-strategist with a passion for helping people better empathize and connect with other humans. Her career has often changed forms, but the core of her work is always rooted in consumer research and insights. She is happiest when executing and synthesizing consumer research in order to help clients develop creative campaigns, improve product flow, create content that converts, define personas and journeys, and constantly optimize every channel for maximal success.

EverThere generates MQL from live event audiences around the world. This allows brands to get in front of more audiences and creates a unique experience for audience members. It also helps Event Organizers make more money from every event. They do this through a digital gift bag.

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Show Notes:
04:14
How Alyssa Started with SaaS Marketing
06:68
UX and Marketing Research
08:36
EverThere Digital Swags/ Digital Gift Bags
10:29
Her First Marketing Initiatives at EverThere
11:54
Research and Email Strategy
13:40
Finding the Right Segment to Target
14:23
Lead Qualification
16:16
Filtering vs Changing Their Behavior
16:40
Lowering Prospect Education Needs
19:12
Using Quora for Marketing
21:41
KPIs to Focus On
23:10
Initiatives Alyssa Recommends Starting Out With
25:10
How To Do a Marketing Audit
27:37
Marketing In 2018: Contextual Marketing and Chatbots
28:36
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.