SaaS Breakthrough – Featuring Austin Distel

About Austin Distel:
Austin Distel is a serial entrepreneur, show host and Head of Growth at Proof. Austin has spoken on stages around the world on the topics of digital advertising strategy, SaaS growth, and marketing automation. Fun fact, in 2016 Austin was nominated as Mr. Atlanta and won an award of $10,000.

Proof was launched in March 2017 and by the end of the year did over $1.2 million in revenue. Today, their ARR is $1.8m and growing and the number of active websites using Proof passed 10,000. Their goal is to help 100,000 businesses humanize their marketing by 2020.


Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
03:20
A Quest for Authenticity in Online Marketing
06:11
The Master Plan Behind Proof
08:31
Your Persona Evolves Along Your Business
10:06
Achieving Focus For Growth By Merging Companies
12:19
Creating A Product to Solve Your Own Problem
15:03
Market Validation and Feedback With A Prelaunch
16:22
Marketing With Influencers: Look for Your 20%
18.30
Building Virality Into Your Product
20:27
Taking Over Market Share by Out Advertising The Competition
20:51
Vanity Metrics vs Clarity Metrics
23:28
Develop a Predictable Paid Acquisition Channel w/ 45 day or less Payback
25:19
Mathematics: The 3 Metrics You Need To Understand
26:22
Personalization vs Static Websites
29:07
The Big Goal: Helping 100.000 Websites Humanize by 2020
29:58
Lightning Questions
Resources:
Download The Transcript Here:
https://demio.com/learn/wp-content/uploads/2018/02/Demio_SaaS_Breakthrough_Podcast_Austin_Distel.pdf
Start a free 14-day trial & get access to Conversion Club free bonus:
https://useproof.com/
Connect with Austin on Twitter:
https://twitter.com/AustinMDistel
Connect with Austin on LinkedIn:
https://www.linkedin.com/in/austindistel/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.