SaaS Breakthrough – Featuring Brennan Dunn
About Brennan Dunn:
Brennan Dunn started as a freelance developer, then after starting, scaling, and exiting an agency, he decided to start a software company, Planscope which he sold in early 2016 and co-founded RightMessage, a software company that helps bring on-site personalization to the masses. He is also founder of Double Your Freelancing.
Validation of Software With Feedback
Finding His Co-Founder
MVP: Building A Course Before The Software
Learning What People REALLY Wanted
The #1 Thing People Say: "What do I do with this?"
Building A Direct Competitor To Something vs When There Isn't Much Out There
Software: Start With Education and Let Outcomes of Education Dictate Product Strategy
Marketing Strategy: Content (Free and Premium) and Educational Webinars To Strategic Partners' Audiences
How to Approach Potential Strategic Partners: Detailed Plan of Value + Proof of Results
Failures Turned Into Lessons: Trial & Error, Being Pretty Analytical and Marketing Assets
Brennan's Why: "A Better Internet"