SaaS Breakthrough – Featuring Chris Brisson of CallLoop
About Chris Brisson:
Chris Brisson is CEO of Call Loop, the goto voice and text messaging software that over 45,000 business owners use to grow their business with mobile messaging and his latest venture Salesmsg turns texts into sales.
The Story Behind Call Loop
Building a Software Company Is Hard
Validating The Idea
The Next Step After The Initial Customers
Breaking "The Magical Number"
Churn Rate and Pay As You Go Model
Big Lesson Learned: Sell Early and Often
Getting Customers: SEO, Pay Per Click, JVs and Partners
Packaging to Approach JVs
The Fastest Way To Get Momentum: JV's Webinars
Figuring Out The Audience
"Is The Purpose Big Enough to Continue Doing What I'm Doing?"