SaaS Breakthrough – Featuring David Ly Khim

demio saas breakthrough featuring david ly khimAbout David Ly Khim:
David Ly Khim is a senior growth marketing manager at HubSpot and growth consultant at Compound 8. During his four years at HubSpot, he has contributed to growing the business 40% year over year. He helped build the Sales Hub business, created a new co-marketing program, developed a new virtual conference event, and led new user acquisition initiatives through partnerships and virality.


Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
02:30
Extremely Easy Advanced Tools for SMB
04:05
Education: Value and Differentiator
05:00
Joining Growth At 18000 Paid Customers
07:40
A New Freemium Type of Product
10:10
Figuring Out Marketing Personas
11:40
SEO Win: The Pillar and Cluster Model
14:25
Why Strategic Partnerships
16:10
Finding Great Partners
17:25
Creating Interest In Partnering
19:10
Keeping Partners Interested
19:40
Baseline Goals: Validate Before Committing
23:30
How To Create Virality With Viral Loops
25:50
Conversion: Landing Page vs Signup Flow
28:40
Lessons Learned: Minimum Viable Tests
30:25
Expected Outcomes, Data and Intuition
32:45
Being Data Driven vs Data Informed
33:55
Growth Numbers In 2018
34:55
2019: More SEO and Virality
37:25
Lightning Questions
Resources:
Get Access to David's Growth Resources, just please fill out this survey for feedback on this interview so he can learn how to provide more value:
https://davidlykhim.com/demio
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2018/12/Demio-SaaS-Breakthrough-Podcast-David-Ly-Khim-Transcript2.pdf
The Growth Marketing Conference:
https://growthmarketingconf.com/
Connect with David:
https://www.linkedin.com/in/davidlykhim/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.