SaaS Breakthrough – Featuring Ed Shelley

About Ed Shelley :

Ed is Director of Content at ChartMogul – a software built to help people build a better subscription business, through data. Ed was the company’s first full time employee and joined as a content focused person.

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Show Notes:
03:22
Joining the Team at ChartMogul
04:06
Evolving Product with Same DNA
05:03
Graduating Target Customer with Features
06:05
Changing Marketing from Targeting One Persona to Different Personas
09:09
First Investors Advice: Hire First a Content Focused Person
10:05
Content Marketing Process and Building Momentum
11:33
The Library Of Content that Keeps Paying Back
12:39
Focus on Metrics Around Engagement
15:00
Wins: Downloadables and Pretty Large Analysis Posts
17:53
Guiding Principles: Got To Be Useful for People
18:49
Strategies for Syndication for Content Generation
20:46
Email Marketing and the "SaaS Roundup"
23:01
Make it Personal, Real and Useful
23:14
Balancing Content Identities
25:34
2018: A Year for People to Double Down on Quality
29:00
ROI: Embracing Content Marketing as a Branding Play
32:24
Marketing Advice for Early Stage SaaS: Think Long Game, Engagement and Role Model
33:43
Vital Marketing Skills: Listening
34:30
Best Resource for Marketing: Read What VCs Say
Resources:
Connect with Ed:
https://twitter.com/Mr_Ed
Learn more about ChartMogul:
https://chartmogul.com/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.