SaaS Breakthrough – Featuring Hailey Friedman

demio saas breakthrough featuring hailey friedmanAbout Hailey Friedman:
Hailey Friedman is currently Head of Marketing at Improvado, a tool that helps marketers automatically collect all their data into one place.

Before falling in love with growth marketing, Hailey was an English teacher in the Bronx for Teach for America. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW.

Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to buy something?”.

Since then, Hailey has worked with startups around the world, and writes about many of the lessons learned going from novice to sophisticated marketer on her blog Growth Marketing Pro.

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Show Notes:
02:35
All Your Marketing Data in One Place
04:50
Joining Improvado
08:30
Pivoting From Agency to SaaS
09:50
Evolving Personas, Pain Points and Conversations
12:00
A Successful Strategy To Connect with Influencers
20:24
Creating Marketing Awards
21:40
From Overwhelmed to Making Smart Data Decisions
24:50
Choosing KPIs
27:40
Having Huge Success With Webinars
30:28
Lessons Learned: Make Sure Tracking Is Working Correctly
32:38
For 2019: Content Marketing to Help Achieve Automated and Clean Data
34:40
Lightning Questions
Resources:
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