SaaS Breakthrough – Featuring Leeyen Rogers
About Leeyen Rogers:
Leeyen Rogers is the VP of Marketing at JotForm, an online forms platform with over 3.6 million users worldwide. With a background in product marketing and SaaS, she has a passion for evangelizing and shaping products that make a positive impact for people and teams. Leeyen was the first marketing hire for the company in 2014 and has helped push JotForm into rapid growth mode. During her time at JotForm, JotForm’s userbase has more than doubled and revenue has increased sixfold. JotForm has been named one of the “Best Privately-Owned Companies in America” by Entrepreneur Magazine.
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1st Wysiwyg Form Builder Now 100% Mobile Friendly
Joining as 1st Marketing Hire at 1.6 Million Users
Biggest Marketing Challenge: Figuring Out Buyer Persona
Complete Rebrand To "fun and easy to use"
The Full Process to Launch Features
Customer Research: Surveys and Interviews
Prelaunch - Launch - Postlaunch Activities
Co-Marketing System: Integrations and Trust
Co-Marketing Promotions: The Value Add
Marketing Win: Importing Users From Competitor Shutting Down
Win: Building Entire New Interface From Scratch
Growth Numbers and KPIs: Over 3.6 Million Users