SaaS Breakthrough – Featuring Leilani Latimer

demio saas breakthrough featuring leilani latimerAbout Leilani Latimer:
Leilani Latimer leads Global Marketing, Partnerships and Commercial Operations for Zephyr Health, the Insights-as-a-Service leader harnessing the power of global healthcare data to help Life Sciences companies engage the right physicians, accounts, and institutions.

Leilani Latimer is a senior marketing and operations executive who takes products and programs to scale with success in global market penetration, channel expansion, digital transformation and brand advancement.  She leads go-to-market strategies, builds ecosystem technology alliances, drives customer engagement and guides essential support functions to optimize productivity within the commercial organization.



Show Notes:
03:07
Zephyr's Secret Sauce
05:33
Joining To Launch First SaaS Product
06:55
First Marketing Initiatives Coming In
08:29
Customer, User and Buyer Personas
10:19
First Lessons Learned: List Purchasing is Double-Edged Sword
12:44
High Touch Industry, High Touch Contact
14:55
Content Marketing Never Goes Bad
17:07
Funny Channel: Print
17:54
Blending Digital and Analog Channels
20:15
Metrics and Key Touchpoints for Success in a Longer Play
25:16
Roles: Pipeline and Marketing
27:19
Biggest Wins: Great Brand Awareness and Broad Industry Recognition
29:18
Growth Numbers
29:41
Marketing in 2018: Honing, Trimming and Getting More Precise
33:34
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.