SaaS Breakthrough – Featuring Miles DePaul

About Miles DePaul:

Miles DePaul is the Head of North America Marketing at Mailjet, the email service provider for teams with customers like Product Hunt, Avis, MIT, and more. Miles oversees the growth of the Mailjet brand across the US and Canada, including content marketing, events, branding, and demand generation.
 



Show Notes:
03:00
Bridging the Marketing and Transactional Email
05:02
Differentiator: Laser Focus on Email
06:10
Joining the US Team to Scale across North America
07:30
Leaving All Solutions Open to What the Market/Customers Tell
09:43
Leaning Into a Human Face in Front of All the Customers
10:05
Deliverability and Telling Stories
12:02
Crafting the Small Little Moments of Interaction with the Brand
13:03
Massive Boon: First GDPR Compliance Email Service Provider
13:55
First ISO Certified Email Provider
15:32
Takeway: Really Looking to the Content You're Creating
16:57
Building Feedback into Product Development
18:25
Tactical Point of View: Managing Feedback
19:49
"Swiss Army Knife" Customer Success Team
21:41
A Collaborative Email Tool
23:34
The Collaboration Toolkit
24:52
Investing in Videos and Animations to Showcase the Tool
26:25
Launching Email Planner: Calendar and Live Collaborative Tool for Teams
28:12
Really Leaning Into Your Team's Unique Skill Strengths
31:17
Challenge for 2018/19: Being Heard in All the Noise
34:34
Lightning Questions
Resources:
Try Mailjet Premium for One Month Free with promo code DEMIO:
https://www.mailjet.com/
Connect With Miles:
https://www.linkedin.com/in/milesdepaul/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.