SaaS Breakthrough – Featuring Olivia Milton and Lucy Literado

About Olivia Milton:

Olivia Milton is CMO at Reply, with over 7 years of experience in different fields of B2B marketing and in charge of marketing research and strategy development, product launches, development and supervision of email marketing, product marketing and PR.

 

demio saas breakthrough featuring olivia milton lucy literado About Lucy Literado:

Lucy Literado is VP of Marketing at Reply. Lucy is #3 employee in Reply, with 8+ years of experience in different fields of B2B Marketing. Her main areas of focus are SEO, Content Marketing, Analytics, CRO and a bit of PPC for SaaS companies. She is fond of working, traveling and Sci-Fi.
 
Reply automates one-to-many communication for you and your team, scaling dramatically your outreach capability, while keeping it 100% personal.

 


Show Notes:
03:45
The Customer Research Phase and Process
12:38
The Struggles of Customer Research After the Initial Phase
14:17
Changing Content Marketing as Use Cases Changes
15:54
Differentiating With Unique Case Studies
17:29
Making The Case for Doing More Webinars
22:18
PPC for Brand Awareness
23:37
Always Testing for The Perfect Tool Stack
25:01
Onboarding Content Strategy: Triggers and Behavior Tracking
28:47
Onboarding Messaging Strategy
31:58
Marketing in 2018/19: Balancing Time-proof Truths and Industry Changes
34:29
Lightning Questions
Resources:
Automate routine 1:1 communications at scale and focus on closing deals:
https://reply.io/
Connect with Olivia:
https://www.linkedin.com/in/olivia-milton-39385155/
Connect with Lucy:
https://www.linkedin.com/in/lucy-literado-61078a2b/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.