SaaS Breakthrough – Featuring Patrick Edmonds

demio saas breakthrough featuring patrick edmonds About Patrick Edmonds:
Patrick Edmonds is the Chief Marketing Officer of Proposify, a web-based business proposal software company. Since joining Proposify two and half years ago, Patrick has helped 3X Proposify’s customer base to over 7,000 customers and more than 5X annual recurring revenue to over $5.5 Million.

Described as a triple threat, Patrick studied marketing, finance, and computer science before starting his career in paid media. Before becoming Chief Marketing Officer he joined Proposify as their Growth Marketer. He likes to get his hands dirty, digging deep into the data to discover new ways to convert more customers, and gets his kicks from measurable results.

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Show Notes:
03:45
Simplifying Personalized Sales
06:50
Joining The Team at 1 Million ARR
09:15
Being A T-Shaped Marketer
10:50
Going After The Lowest Hanging Fruit With SEO
14:00
The Evolution Of The Target Market
16:20
Leveraging Free Proposal Templates for SEO
18:05
Going After More Intensive Users
21:55
From Low Touch Sales To Needing a Sales Team
23:50
Getting Better Automated Lead Scoring
26:50
Acquisition Channels
27:40
Aligning Messaging With Current Audience And Up Market Audience
29:30
Balancing Right Brain and Left Brain in B2B Content
31:40
Using Content To Qualify Your Audience
33:15
Experimenting With Distribution Channels
35:15
Growth Numbers
35:45
Coming in 2019: Learning From The Best And Experimenting
39:10
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.