SaaS Breakthrough – Featuring Ronii Bartles

demio saas breakthrough featuring Ronii BartlesAbout Ronii Bartles:

Ronii Bartles is the Director of Marketing at VROOMRes where she leads overall branding and marketing planning and strategy. Her strong background in consumer behavior research gives VROOMRes an edge on understanding its customers to meet organizational goals. Ronii’s focus on being competitive and results-oriented has earned her an impressive list of credentials including an MBA from The Citadel, President of the Charleston American Marketing Association and Most Influential Women in Business Rising Star Finalist. She is accomplished in that she spent a large part of her early career as a consultant in consumer behavior research making data tell a compelling story.


Show Notes:
03:12
Joining From The Start
04:53
Founder's Vision: Marketing From Day One
06:08
Classic Mistake: Software Developing Takes Longer Than Expected
07:24
First Step: Early Conversations With Customers
09:12
Early On Strategy: Heavy Content Creation Based On SEO
10:50
Finding Out About The Name Problem
11:47
Research for Rebranding
14:09
Finding The New Name
16:08
Seeing Results From SEO
18:11
The SEO Strategy
21:01
The Instagram B2B Strategy
23:52
KPIs
27:35
Biggest Win: Proving Branding Message
29:20
The Power of Focusing on One CTA
30:23
Coming Soon in 2018
32:16
The Numbers So Far
33:13
Lightning Questions
Resources:
Check Out Free Forever VROOMRes:
https://vroomres.com/
Connect with Ronii:
https://www.linkedin.com/in/roniibartles/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.