SaaS Breakthrough – Featuring Sancar Sahin

About Sançar Sahin:

Sançar Sahin is the Director of Marketing at Typeform. Coming from a creative background, Sançar is obsessed with building memorable customer experiences and brand interactions. He has a degree in Radio Production and has been working for startups for over 10 years, contributing to two successful exits (by Gartner and Next Co) while also running his own elearning network.

Typeform ​has one simple mission: bring the best data collection experience to people, by making it conversational. With Typeform anyone can ​quickly and effortlessly collect information from ​customers, ​employees—or whoever— in an engaging, conversational way.

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
03:13
Sançar Joined Typeform With Marketing 100% Driven By Virality
08:09
First Goal: Create a Brand Ecosystem
09:41
Creating a Blog With Thought Leadership Style Content
10:33
Learning By Experimentation
12:32
Defining First Your Values as a Content Team
13:53
The One With The Original Voice of Siri
16:00
Creating Content With A Conversational Approach
18:22
Content Strategy: Creating Unique Quality Content
20:08
The Perils of Jumping Too Fast To The Content Creation Stage
22:18
Metrics
24:12
Recent Content Wins
26:21
Marketing MVP: Always Be 1 Step Ahead of Our Product But Not 10 Steps Ahead
27:01
Marketing Changes: The Need For Much Better Content AS Marketers
27:56
Creating Trust as Marketer: Use The Common Thread Between You And Your Market
30:20
Lightning Questions
Resources:
Learn more about Typeform:
https://www.typeform.com/
Connect with Sançar:
https://www.linkedin.com/in/sancarsahin/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.