03:13
Sançar Joined Typeform With Marketing 100% Driven By Virality
08:09
First Goal: Create a Brand Ecosystem
09:41
Creating a Blog With Thought Leadership Style Content
10:33
Learning By Experimentation
12:32
Defining First Your Values as a Content Team
"What we said is that every piece of content we create should be simple useful remarkable and friendly."
13:53
The One With The Original Voice of Siri
16:00
Creating Content With A Conversational Approach
18:22
Content Strategy: Creating Unique Quality Content
"I strongly strongly believe in creating that type of content for moving the needle in many many different metrics across the business."
20:08
The Perils of Jumping Too Fast To The Content Creation Stage
"We are definitely trying to become a lot smarter about focusing on just one or two metrics when we when we create a campaign or any kind of initiative. So for example some of what we do a lot of direct response is also we have an acquisition team that focuses on a lot of response type advertising that has a very clear KPI."
24:12
Recent Content Wins
26:21
Marketing MVP: Always Be 1 Step Ahead of Our Product But Not 10 Steps Ahead
"The idea is to always be one step ahead of our product but not 10 steps ahead. So the idea is marketing can kind of MVP, get it to an audience feedback, present as an experiment and nothing more. Than product on the following quarter and actually built that into the functionality. And so we're always innovating in the way that people collect information online."
27:01
Marketing Changes: The Need For Much Better Content AS Marketers
27:56
Creating Trust as Marketer: Use The Common Thread Between You And Your Market
30:20
Lightning Questions
About Sançar Sahin:
