02:40
How Shayla Started in The World of Content Marketing
05:41
Initial Goals for Campaigns
06:19
Writing Content for a Purpose
07:25
Being a Muse for User Generated Content
"Create content that sparks not only discussion but also that awareness their loyalty because you are basically the muse for user generated content. Your customer is not going to create content for you just because they want it through the day you have to do something well."
09:11
The Real Magic Happens After the Campaign Is Over
09:44
Strategic Content Generated Post vs User Generated Content
10:56
Mapping Out the Pieces
"Just stick with to like the basic journalism practices so like what is it about. How can you do it. Why is it important. So answering the what why how. Sometimes the win in this particular is how the blog post resources around that particular Webinar helps."
13:14
Placing Content Along the Customer Journey
"Don't think of user generated content as just something new. Hey we are great brand. We can do it. Think about putting it on your product pages thinking about adding it to your sales page so that you can get people to click and purchase from you makes total sense."
14:00
What Exactly To Do When Starting Out
14:34
Doing Customer Research for Topics
16:37
Quantity vs Quality
17:10
Making Content Decisions: Time and Metrics
"More content is always not the solution. Sometimes it's just quality when you're looking back at content when you're making the decision whether specific topics or specific goals are working or not working."
19:07
Repurposing Content
19:39
Changes in 2018: More Intentional and More Experimentation
20:55
Understand Your Customer Persona and Focus
22:07
Better Marketers In 2018 Do User Generated Campaigns
23:37
Lightning Questions
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