SaaS Breakthrough – Featuring Shayla Price

About Shayla Price:

Shayla Price is a marketer who positions products for growth. Whether it’s content, email, or good ol’ public relations, she strives to delight customers and increase company revenue.
Shayla also champions access to remote work opportunities.



Show Notes:
02:40
How Shayla Started in The World of Content Marketing
05:41
Initial Goals for Campaigns
06:19
Writing Content for a Purpose
07:25
Being a Muse for User Generated Content
09:11
The Real Magic Happens After the Campaign Is Over
09:44
Strategic Content Generated Post vs User Generated Content
10:56
Mapping Out the Pieces
13:14
Placing Content Along the Customer Journey
14:00
What Exactly To Do When Starting Out
14:34
Doing Customer Research for Topics
16:37
Quantity vs Quality
17:10
Making Content Decisions: Time and Metrics
18:28
Big Wins in 2017
19:07
Repurposing Content
19:39
Changes in 2018: More Intentional and More Experimentation
20:55
Understand Your Customer Persona and Focus
22:07
Better Marketers In 2018 Do User Generated Campaigns
23:37
Lightning Questions
Resources:
Connect with Shayla:
https://twitter.com/shaylaprice
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.