SaaS Breakthrough – Featuring Sophie Steffen

About Sophie Steffen:
Sophie Steffen is a Digital Marketer at TravelPerk, a next-generation business travel booking & management platform for companies of any size and the world’s first and only all-in-one platform for booking business travel that is 100% free.

Sophie is responsible for B2B lead generation at TravelPerk and before joining them, she worked 3 years at Softonic, the first big tech company in Spain, also in Online Marketing and Acquisition / Retention.

She speaks 3 languages, has lived in 5 countries and spends her free time training martial arts and practicing meditation.

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Show Notes:
03:08
All-in-one Platform For Booking Business Travel
10:02
Joining A Rocket Ship Growth SaaS
12:29
Most Successful Channels
14:05
PPC and Optimized SQLs
17:30
Using Your Data To Optimize
21:33
Partnerships and Building Relationships
24:44
Testing Networks
26:33
Turning Roadblocks Into Opportunities
29:26
A Multi-touch Attribution Model
34:28
Prioritization, Goals and OKRs
36:53
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.