SaaS Breakthrough – Featuring Ty Magnin

About Ty Magnin:

Ty Magnin is the Director of Marketing at Appcues, which helps people create digital product experiences their users love. Before Appcues he was the first marketer at Work Market, where he helped the team scale from $250k-$8M in ARR. He loves building audiences— on Twitter, at a conference, for a blog — whatever.

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
03:40
How Ty Went From User To Team Member
06:31
Doubling Down on Content Marketing
07:59
An Acquisition Approach
10:16
Results Focused and KPIs Evolution
11:48
Laser Focus to Umbrella Expansion
13:49
Challenges Of An Evolving Brand
15:16
Segmented Sales
16:17
Drunk User Testing
19:00
Big Win: Building a Team
20:19
The Right Moment To Start Hiring a Marketing Team
22:52
Product Market Fit and Scaling
23:50
Bottom Up Focus Strategy
24:15
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.