SaaS Breakthrough – Featuring Wilco de Kreij
About Wilco de Kreij:
Wilco de Kreij is a 7-Figure Serial Entrepreneur, SaaS-fanatic, Marketer-Nerd, Automation-Geek and Founder of UpViral & Connectio.
He joined us from the Netherlands and we went deep dive into his entrepreneurial journey and his SaaS successes like UpViral, Wilco’s referral marketing platform that enables anyone to run effective and profitable viral marketing campaigns – in minutes.
Sunglasses Spark, Shutdowns and Side Project Plug In Success
"Everything was a lesson in itself" Mindset
Painful First Lessons Hiring Developers
Finding a Big Partner to Launch a Product
User Interface Design
Big Lessons from Launches: Prepping, Timing and Backing Up Everything
Multi Projects, Launches and Teams
Shooting to the Moon but also being Realistic
How to Value/Price your Product
Getting into a Recurring Business and Long Term Vision
Finding and Hiring Developers: Trial Projects
Hiring and Company Culture
"If you launch something you're proud of, you're launching too late"
Staying Motivated when Products don't take off
Running a Software Company from Europe