SaaS Breakthrough – Featuring Agata Krzysztofik

About Agata Krzysztofik:
Agata Krzysztofik is the Chief Marketing Officer at SimScale. She is responsible for the development, implementation, and performance tracking of the organization’s growth strategy, focused on increasing adoption of SimScale’s cloud-based simulation technology among engineers and designers.

Before joining SimScale, Agata spent 7 years at Google, where she led the community and social media team, and project managed the launch of Google AdWords communities globally. In 2013, she was recognized by Lithium Technologies with the special CEO Innovation Award for contributing to the improvements within their community platform.

Agata holds a masters degree in economics from the University of Gdansk and a postgraduate diploma in graphic design from the Polish-Japanese Institute of Information Technology. Her specialties span across data-driven digital marketing strategy for B2B SaaS, community strategy, user gamification, and influencer marketing.

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Show Notes:
03:07
Making Engineering Simulation Really Accessible
04:26
Growing Customer Base By Over 1000% in 3 Years
05:53
First Initiative: Sustainable and Efficient Lead Gen
07:18
Product Market Fit And Proper Tracking
08:56
Experimenting With Channels and SEO
12:14
Partnerships vs Competing
15:13
Partnerships and Webinars From The Very Beginning
16:59
Investing In Webinars With Partners and Customers
18:48
Content Creation For Webinars With Input From Everyone
21:40
How To Do B2B Influencer Campaigns
27:21
OKRs and KPIs
30:58
Marketing In 2018: SEO, Branding and Localized Webinars
33:43
Lightning Questions
Resources:
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