SaaS Breakthrough – Featuring Amit Bivas

demio saas breakthrough featuring amit bivasAbout Amit Bivas:
Amit Bivas, Optimove’s Head of Marketing, is a seasoned marketing executive with vast experience in planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp business skills, creativity and keen eye for detail, alongside with a strong background in data analytics and statistics, place Amit as a unique combination between the art and science of marketing. Amit holds a BSc in Industrial Engineering and Information Systems.


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Show Notes:
02:22
Smart Campaign Management: Left and Right Brain
05:45
From Service to SaaS
10:01
Educating The Market
12:33
Content Marketing ROI
15:26
The Exact Content Marketing Strategy
18:01
Doubling Down On Content: Becoming a Publisher
20:03
Becoming a Publisher: The Phases and Benchmarks
22:29
The Blog and The Publication: POV
23:45
The Blog and The Publication: KPIs
24:52
Big Win: From Guerrilla Marketing to Large Structured Team
26:13
Next: Asian Markets and More Business Verticals
27:24
Lightning Questions
Resources:
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