SaaS Breakthrough – Featuring Andrew Guttormsen

demio saas breakthrough featuring andrew guttormsenAbout Andrew Guttormsen:
Andrew was most recently the VP of Growth and Marketing at Teachable for the last three years. Teachable is a venture-backed company that allows anyone to create and sell online courses and Andrew joined as one of the very first marketing hires and was put in charge of growth. During his time at Teachable he’s helped the company grow from a $10,000 per month business to a $15M run rate in a little over 3 years. He’s currently transitioning to a new role at Teachable where he’ll be working on special projects, with his initial focus on growing a brand new business unit at Teachable.


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Show Notes:
03:02
A Different Online Course Platform
05:47
Figuring Out The Repeatable Predictable Acquisition Channel
07:11
Using Webinars To Educate and Convert At The Same Time
08:17
Partnering With Experts
09:11
Influencer Marketing and Summits
10:13
Setting Goals At Different Stages
12:02
Planning Online Summits
17:39
The Framework for Creating Summits
18:23
The Thing That Matters the Most For Success With Summits
19:51
Winning Strategies: Amazing Offer and Right Audience
20:31
Paid Acquisition Perils
23:22
Next: An Exciting Vision for Teachable
27:51
The Future For The Membership Platform Industry
30:11
Marketing and Growth Phases
32:26
Lightning Questions
Resources:
Learn More About Teachable:
https://teachable.com/
Connect with Andrew:
https://www.linkedin.com/in/andrewguttormsen/
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