SaaS Breakthrough – Featuring Andy Baldacci

demio saas breakthrough podcast featuring andy baldacci About Andy Baldacci:

Andy Baldacci is a former professional poker player turned SaaS marketer who currently works at Groove as their Demand Generation Lead.

Groove is a simple online help desk software for small businesses. Over 8,000 teams trust Groove to help them manage online customer support.

 

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
03:26
The Groove's Story
06:04
Growing with Transparency Marketing
07:58
Joining After the $5 Million ARR Mark
08:31
Rebuilding Product & Shutting Down Content Engine
13:25
Figuring Out What "double down on content" Looks Like
16:10
An Holistic Content Strategy
17:42
Breaking Down the Content Strategy
21:23
Nailing Down Keyword Intent to Create Engaging Content
24:42
Implementing a Long Tail Keywords Strategy
31:33
Coming Next: Using the Marketing Machine
33:35
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.