SaaS Breakthrough – Featuring Carolyn Mumby

demio saas breakthrough episode featuring carolyn mumbyAbout Carolyn Mumby:
Carolyn Mumby is the CEO of Eledecks which she founded in 2004 and pivoted in 2016 to a SaaS model for customers to contract with via subscriptions. Carolyn has bootstrapped growth every year and has now 10,000 logins per month and tons of very happy customers. An animal portrait artist for 10 years, then Barrister, then legal services director for an employment law consultancy, Carolyn has found her niche in SaaS. Eledecks helps HR managers get their life back by decentralizing HR and enabling managers across the business.


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Show Notes:
02:33
Starting a Lifetime Ago
04:01
Helpline Pains and Customer Centric Growth
06:50
Growing With Value Added Resellers
09:38
Big Lesson Learned About Growth Through VARs
11:30
GDPR Gives A Break
13:42
Attracting and Incentivizing VARs
17:30
Helping and Controlling How VARs Sell Using Micro Sites
19:32
The Webinars' Strategy Learned Here On a Past Episode
23:48
KPIs, Asking The Tough Questions and Gamification
28:01
Developing The Buying Process For The Customer
28:40
Everyone On The Team Is Responsible For Marketing
29:33
Marketing Changes Coming Up: Social Proof
34:11
Lightning Questions
Resources:
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2018/09/Demio-SaaS-Breakthrough-Podcast-Carolyn-Mumby-Transcript.pdf
The Episode With Bob Sparkins (Jenkins) of LeadPages:
https://learn.demio.com/podcast/saas-breakthrough-featuring-bob-sparkins/
You can get HR off your desk for free by creating a Portal GO account at:
https://eledecks.com/
Connect With Carolyn:
https://www.linkedin.com/in/carolynmumby/
CB Insights: Don't Do These 68 Things in Your SaaS Company:
https://www.youtube.com/watch?v=fx1OXZAGd-I
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.