SaaS Breakthrough – Featuring Jake Braly

About Jake Braly:
Jake Braly is the Vice President of Marketing at Highspot, responsible for market development and global growth. Before Highspot, Jake led product marketing and go-to-market strategy for Apptio’s top grossing products through its successful IPO. Prior to Apptio Jake held various positions at K2 software, Microsoft Corporation, and IBM as well as multiple startup and early stage ventures. Jake holds an MBA from the University of Michigan and a Bachelor of Science degree in business from the University of Colorado.

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Show Notes:
02:44
A Sales Enablement Solution that Sales Reps Love
04:03
Awareness and Rapid Maturing Market
06:06
Built With Sellers Experience In Mind
07:32
Evolving the Messaging and Positioning
11:41
Creating An Urgency Factor
14:01
Leveraging Own Platform to Make Informed Marketing Decisions
16:20
Organic Channels and Personalization via Direct Mail
20:42
Direct Mail CTAs
22:59
Experimenting: Prioritize On A Continuous Basis
24:04
Kanban Boards, Objectives and KPIs
27:14
Next In 2018: More Testing, Extending and Amplifying Thought Leadership
29:01
Running the Largest Sales Enablement Industry Event In The World
30:01
Lightning Questions
Resources:
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