SaaS Breakthrough – Featuring John Bonini

About John Bonini:
John Bonini is a guy that does marketing. He previously ran growth for Litmus, and is now director of marketing at Databox, a software company making performance insights more accessible to everyone.

 

 

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Show Notes:
02:51
Access Deeper Performance Insights Quickly
04:03
The Initial Beachhead Market
05:31
Crossing the 1 Million ARR Mark
06:32
Week One, Day One: Rebrand and Reposition
08:43
The Value Of Talking With Customers
11:08
Testing When You Have Low Website Traffic
14:11
Content Creation Using Surveys
17:08
Adding Content With A Podcast
18:27
Long Term vs Short Term Marketing Strategies
19:56
Continually Disrupt Your Way Of Doing Things
20:51
Innovating In Referrals And Co-marketing
25:17
Referral Marketing Strategies
29:21
Marketing In 2018: Continue To (Re)Invent
32:50
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.