SaaS Breakthrough – Featuring Kasey Byrne

demio saas breakthrough featuring kasey byrneAbout Kasey Byrne:
Kasey Byrne is a software-engineer-turned-marketer, with a passion for new technologies, fact-based decisions, and strong brands. She currently leads marketing at Postman, the only complete API development environment – an invaluable tool for every developer working with APIs. Kasey has extensive experience in strategy, communications, and marketing, and have worked with organizations from startup to large corporation in size.


Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
02:04
Creating a Tool to Solve Your Own Pain Point
04:25
Joining Marketing Team at $3 Million Free Users
05:33
The Five Percent Challenge
08:00
Getting the 5% User to Become a 90% User
11:47
Choosing a Softer Approach to Education Based Marketing
15:01
There's No Substitute For Talking to The Customer Themselves
16:31
The Online Community
19:00
Using Feedback in a Customer Ascension Model
20:30
Following Contextual Clues
22:49
Surveys and Behavior
23:30
In-App Education
26:17
KPIs
28:02
Being Strategically Consistent: Non Gated Content Approach
30:02
Big Win: The Perfect Storm with the API Network
33:44
Next in 2018: Deeper and Broader on Education
34:47
Lightning Questions
Resources:
Download The Transcript Here::
https://learn.demio.com/wp-content/uploads/2018/08/Demio-SaaS-Breakthrough-Podcast-Kasey-Byrne-Transcript.pdf
Learn About APIs with Postman "Day in the Lifecycle of an API":
https://youtu.be/VxY_cz0VQXE
Connect with Kasey:
https://www.linkedin.com/in/kaseybyrne/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.