SaaS Breakthrough – Featuring Kevan Lee

demio saas breakthrough podcast featuring kevan leeAbout Kevan Lee:
Kevan Lee is the director of marketing at Buffer, the social media management tool for brands, businesses, and marketers. His writing has appeared at Entrepreneur, Time, Fast Company, and Inc. You can also find him at the Buffer blog and at Kevanlee.com.

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
03:30
Why Working At Buffer Is Fun
04:53
From Content Writer to Director of Marketing In 4 Years
06:46
Pivoting The Entire Blog Focus To Social Media
09:44
Brand: Voice and Tone in Content
14:23
Social Media Marketing: Shifting From Pure ROI Channel to Engagement Channel
14:35
Big Marketing Wins: User Generated Content, Partnerships and Product
15:58
The Product Hunt Launch Matrix
16:54
Factors When Choosing Partnerships
18:13
Lessons Learned From Failed Marketing Experiments
20:39
Squads and KPIs
22:10
Optimizing The Acquisition Funnels
24:06
2018 Marketing: Becoming a Multiproduct Platform Buffer and An Engineer For Marketing
26:13
Beating Overwhelm With Marketing Priority Frameworks
28:55
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.