SaaS Breakthrough – Featuring Kira Mondrus

demio saas breakthrough featuring kira mondrusAbout Kira Mondrus:
Kira Mondrus is a multi-award-winning recognized industry thought leader, who joined QASymphony as Chief Marketing Officer in the fall of 2017. QASymphony helps enterprises prioritize quality, develop more reliable software and increase speed to market. As CMO, Kira leverages her broad-based global marketing leadership experience and deep knowledge of operations and best practices to craft product marketing and brand awareness strategies that drive global demand, exceed revenue targets, and deliver an exceptional customer experience. Prior to joining QASymphony, Kira was Director of Global Marketing at Dell SecureWorks, a fast-growing security solutions provider, and the 1st technology IPO of 2016. Kira’s nearly 20-year B2B technology marketing track record of success includes companies ranging from start-ups to multi-billion-dollar enterprises.


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Show Notes:
02:25
Most Modern Testing Platform on the Market
04:19
Being The Fastest Growing Atlanta Based Tech Company
06:00
Changing Focus To The Higher End Market
08:02
Building a Demand Gen Engine
10:12
Going Beyond the Usual Types of Content
11:20
Live Events: Get the Right Message in Front of the Right Person
12:18
Two Motions in Play: Digital Marketing and Field Marketing
13:47
Measuring Using Multi-touch Attribution
17:02
Moving Leads Further Down the Funnel With Webinars
18:59
Middle of The Funnel Webinars
21:20
Biggest Marketing Wins
22:09
The Vital Role of Data
23:27
Experiments and The Sales Cycle
24:53
Next In 2018
25:44
Lightning Questions
Resources:
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