SaaS Breakthrough – Featuring Leeyen Rogers

About Leeyen Rogers:

Leeyen Rogers is the VP of Marketing at JotForm, an online forms platform with over 3.6 million users worldwide. With a background in product marketing and SaaS, she has a passion for evangelizing and shaping products that make a positive impact for people and teams. Leeyen was the first marketing hire for the company in 2014 and has helped push JotForm into rapid growth mode. During her time at JotForm, JotForm’s userbase has more than doubled and revenue has increased sixfold. JotForm has been named one of the “Best Privately-Owned Companies in America” by Entrepreneur Magazine.


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Show Notes:
02:43
1st Wysiwyg Form Builder Now 100% Mobile Friendly
04:27
Joining as 1st Marketing Hire at 1.6 Million Users
05:21
Biggest Marketing Challenge: Figuring Out Buyer Persona
08:05
Complete Rebrand To "fun and easy to use"
09:48
The Full Process to Launch Features
12:02
Customer Research: Surveys and Interviews
13:58
Product Roadmapping
17:04
Prelaunch - Launch - Postlaunch Activities
19:19
Co-Marketing System: Integrations and Trust
23:48
Co-Marketing Promotions: The Value Add
25:23
Marketing Win: Importing Users From Competitor Shutting Down
29:51
Win: Building Entire New Interface From Scratch
32:34
Growth Numbers and KPIs: Over 3.6 Million Users
34:59
Coming Up in 2018
37:11
Lightning Questions
Resources:
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