SaaS Breakthrough – Featuring Len Markidan

About Len Markidan:

Len Markidan is the CMO of Podia, a platform for creators to sell online courses, membership sites and digital downloads.

Previously, he was Head of Marketing for 5 years at Groove.

Len’s work has been featured in Forbes and Entrepreneur, and he’s consulted for clients like Prudential, Chegg, Jet.com, Groupon, Healthline and more.

 

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
02:37
A Digital Storefront With a New Brand Name
03:50
Segmenting An Universally Beloved Dream
05:09
Joining as First Marketer
05:59
Talking To As Many Customers As Possible to Build Marketing Avatars
07:32
Similar Challenges And Goals Across Niches
09:14
Focusing On The Channels Supported By Customer Research Data
11:21
Content Marketing: SEO and Being Wherever Your Audience Possibly Is
12:40
The Inner Circle Strategy and The Key To Make It Work
17:51
SEO: Balance The Technical Aspect With Great Content
20:09
Making Live Events Work Really Well For SaaS
22:47
Partnerships And Affiliate Marketing With Paying Customers
25:28
Overarching, Channel Specific and Greenlight KPIs
27:36
Using Timelines
29:19
Coming Up For 2019
30:58
Lightning Questions
Resources:
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2018/12/Demio-SaaS-Breakthrough-Podcast-Len-Markidan-Transcript.pdf
Book "It Doesn't Have to Be Crazy at Work" by Jason Fried and David Heinemeier Hansson:
https://www.amazon.com/Doesnt-Have-Be-Crazy-Work-ebook/dp/B079WV79TK/
Book "Permission Marketing: Turning Strangers Into Friends And Friends Into Customers" by Seth Godin:
https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers-ebook/dp/B000FC0SSC/
Book "Ogilvy on Advertising" by David Ogilvy:
https://www.amazon.com/Ogilvy-Advertising-David-ebook/dp/B00HU7ZIQ2/
Learn More About Podia:
https://www.podia.com/
Connect With Len:
https://www.linkedin.com/in/lmarkidan/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.