SaaS Breakthrough – Featuring Maria Willoch

demio saas breakthrough featuring maria willochAbout Maria Willoch:

Maria Willoch is VP Sales and Marketing at the Video Creation Platform VIBBIO. She has spent her career in customer acquisition, the past 5 years in the video marketing space. Maria is passionate about Inbound Marketing, ABM, and all things MarTech and lives by the motto “track everything”.

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Show Notes:
02:21
Creating Video Without the Hassle of Editing
03:38
Joining Marketing Just Before Full Version
06:18
Doing the Unscalable To Get To The Scalable
07:43
Getting Beta Users To Engage With Product
09:15
Identifying the Ideal Customer
11:40
Finding Your ICP Out there
13:19
Experimenting With Channels
15:27
An Extensive Nurturing Setup and System
17:46
Changing Mindsets Through a Nurture Sequence
18:57
Using an Inbound-ABM Approach
20:44
Dealing With Multiple Customer Journeys
23:42
Experiments and KPIs
25:12
The Future: Personalization on a Content Level
27:00
Lightning Questions
Resources:
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