SaaS Breakthrough – Featuring Matt Emmons

demio saas breakthrough featuring matt emmons About Matt Emmons:
Matt Emmons is the VP of Marketing at PicMonkey. He helps the marketing team tell the story of PicMonkey, from business successes to new product launches. Matt previously served in executive marketing leadership roles for PopCap Games and EA Mobile. In these roles he was influential in developing much of what is now known as growth and funnel marketing. Matt received a master’s degree in information systems and business administration and a bachelor’s degree in international studies from the University of Washington.
Matt spends time parenting, volunteering at the International Rescue Committee teaching special immigrant visa holders reconnect with careers after transitioning to the United States and knitting.

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Show Notes:
03:10
Helping People Grow By Design
06:14
Joining At the Turn Of Freemium Into SaaS
08:15
Customer Journey: Emotional Click By Click and Life Cycle Chart
09:45
Stop Seeing The Trees And Just See The Forest
11:44
The 6 Fundamental Digital Segments
14:27
Prioritizing The Segments To Go After
15:34
Understanding The Digital Footprints From Customers
16:38
Recency, Frequency and Monetization Analysis
18:46
Applying Growth Marketing
23:04
Moving Growth Teams Problem to Problem
26:40
Fail Fast Culture
27:05
Rotating People To Different Contexts
28:04
Big Win For The Growth Team
30:28
Taking The Work Out of People's Visual Workflow
33:15
Lightning Questions
Resources:
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2018/06/Demio-SaaS-Breakthrough-Podcast-Matt-Emmons-Transcript.pdf
Learn More About PicMonkey:
https://www.picmonkey.com
Connect With Matt:
https://www.linkedin.com/in/matt-emmons-17917b/
Article by Matt - Why More Companies Should Capture That "Olde Tyme Shoppe" Feeling in 2018:
https://martechexec.com/article/why-more-companies-should-capture-that-olde-tyme-shoppe-feeling-in-2018.html
The Educational Resource Matt Recommends:
https://www.reforge.com
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