SaaS Breakthrough – Featuring Matt Stone

demio saas breakthrough featuring matt stone About Matt Stone:
Matt Stone is a marketing operations and demand generation veteran with experience in both transactional and enterprise sales cycles. Currently with Gainsight, the leader in Customer Success software, for almost three years, running the marketing operations team. Most recently he helped Gainsight reach #102 on the 2017 Inc. 5000 and drove 5,000 attendees to Pulse 2018 — Gainsight’s annual conference for the Customer Success industry.

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Show Notes:
03:48
Customer Success Benchmark
04:45
The Periodic Table of Customer Success Elements
05:50
Growing Like Gang Busters
07:01
Coming In to Build a Traditional Demand Gen Engine
08:20
The Power Of Thought Leadership Across The Board
13:13
Speeding Up Demand Generation
18:31
Metrics Top And Down The Funnel
20:39
Converting MQLs Into SQLs
22:27
A Thoughtful Approach For A SDR Team
24:47
Marketing in 2018: More Personalization
27:30
Lightning Questions
Resources:
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