SaaS Breakthrough – Featuring Rod Austin

About Rod Austin:

Rod Austin is the Director of Marketing at Pagely, the premier Managed WordPress Host, where he specializes in narrow B2B marketing & growth campaigns. Rod has been tinkering with WordPress since ’04 and says that one of the more enjoyable parts of his role is talking with the people in and around the WordPress and marketing communities.

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
02:31
Rod Joins Pagely
03:26
Focusing on Revenue and Leads
04:31
Low Hanging Fruit and Business Intelligence
05:57
Establishing a Formal Approach to Persona Identification
07:18
The 5 Weekly KPIs
08:41
What Happened When They Changed the Lowest Plan Price
11:50
The Question They Started Asking Themselves and Their Target
13:07
Moving from PPC to ABM (Account Based Marketing)
14:49
VBO - Value Based Outreach
18:38
The Process Rod Uses for VBO
22:29
What Rod Would Do First If He Was Starting Again
23:20
Marketing in 2018: Optimizing For People With Value
25:30
Lightning Questions
Resources:
Connect with Rod:
https://www.linkedin.com/in/gridsix
Learn More About VBO (Value Based Outreach):
https://growthority.com/introducing-vbo-value-based-outreach-for-b2b-marketers/
Learn More About Pagely:
https://pagely.com/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.