SaaS Breakthrough – Featuring Theresa O’Neil

About Theresa O’Neil:
As leader of Showpad’s global marketing team, Theresa O’Neil is responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. She has delivered marketing, sales and business development strategy for companies such as PowerReviews and IBM.


Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:


Show Notes:
02:20
Empowering to Sell The Way Buyers Want to Buy
04:28
Getting All That Data Back
06:39
Messaging, Attribution, Analysis and Alignment
07:23
Data Challenges
08:22
Defining The Marketing Qualified Lead
09:20
Global Companies Challenges
11:39
Innovative Selling Experiences
12:58
When and If To Become A Global Org
16:05
The Impact of Global Effectiveness In Marketing
18:25
Global And Regional Goals and Metrics
20:38
How to Prioritize in Marketing
22:12
Global Approach and Regional Focus
23:01
Shift Your Focus from Activity to Impact
24:47
Lightning Questions
Resources:
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2018/07/Demio-SaaS-Breakthrough-Podcast-Theresa-Oneil-Transcript.pdf
Learn How You Can Deliver a Better Buyer Experience by Visiting Showpad:
https://www.showpad.com/
Connect With Theresa:
https://www.linkedin.com/in/theresaoneil/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.