Email marketing is a tried-and-true channel and at this point, most marketing teams have strategies for webinar invitation email sequences, but what about webinar follow up emails? Customer engagement should not begin or end with your event itself–and it should…
Mastering your webinar promotion doesn’t just ensure leads for your efforts; it also helps you find the right leads. You know the type: the people who are happy to hear from you, learn from you, and eventually make a purchase…
If you run webinars, taking the time to nurture webinar leads after the event is over can be one of the most crucial steps to seeing ROI. Webinars are a business favorite for lead generation and content marketing, but you…
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Creating and sustaining interest in your company’s webinar series is an art few have mastered. It takes the right amount of marketing finesse to remind your customers about the event without pestering them. Because your customers likely receive a steady…
In this guide, I’m going to walk you through key email marketing metrics to improve sales and marketing alignment. Sales and marketing alignment is vital to any company focused on growth. Without alignment, opportunities are missed, and your team can’t…