Email marketing is a tried-and-true channel and at this point, most marketing teams have strategies for webinar invitation email sequences, but what about webinar follow up emails?

Customer engagement should not begin or end with your event itself–and it should go beyond sending a thank-you email after the webinar. By providing useful content before, during, and after your events you build stronger connections and create more opportunities to drive revenue.

When someone agrees to attend your event, they’re taking time out of their day to hear what you have to say because they believe it will be valuable to them.

Their job is to show up. Your job is to provide value. One way to do that is to deliver useful content throughout the event process–including in a follow up email.

Your registrants expect to hear from you and following up after an event is an incredible opportunity to collect feedback, facilitate engagement with your qualified leads, and increase conversions while providing more value!

Keep reading to check out some awesome post webinar email templates. 🙂

• Registration Confirmation
• Day-of Notification
• Thank You
• Content
• Survey
• Personal
• Meeting

If you’re interested in crafting your own webinar follow up templates, use the following elements throughout your cadence to ensure nothing is left out!

Element	Reason
Date/Time Confirmation	Confirm successful registration.
Calendar Invite	Prevent double booking.
Related Resource(s)	Reinforce value(s).
Event Title	Facilitate searchability.
Thank-you Email	Share the recording (+ good manners).

Registration Confirmation

Congratulations! The hard part is over. You secured a registration.

Now you’ve gotta make sure the registrant actually becomes an attendee. Set an automatic Registration Confirmation email to keep their attention immediately after registration.

Giving your registrants a link to add to their calendars will instantly boost your attendance rates.

To that end, including the time or title of your webinar in the subject line is another way to make the information quickly searchable in your registrants’ inbox. If the subject line feels too crowded, leverage the power of preview text to share the extra pieces of critical information.

Subject: See you DATE!

Hi {{ first_name }},

Thanks for signing up to attend EVENT on DATE. We’re looking forward to having you!

ADD EVENT TO CALENDAR HERE

Is there anything in particular you’re interested in discussing/learning about?

[SIGNATURE]

P.S. – In the meantime, check out these RESOURCES for some additional inspiration!

Subject: You’re registered! {Webinar Title}!

Hi {{ first_name }},

Hope you’re excited about our EVENT on DATE.

Here are some RESOURCES to check out in the meantime.

If there’s anything specific you’d like to discuss/learn about at EVENT, just reply and let us know. 🙂

[SIGNATURE]

P.S. – ADD EVENT TO CALENDAR HERE

Day-of Notification

Now, just because your lead registered, received your confirmation email, and added the event to their calendar, does not automatically mean they’re going to show up. Now comes your webinar reminder email.

Everyone’s inbox is inundated with notifications and event invites. Get your registrants’ attention early in the day to start making connections and encourage live attendance.

Subject: See you at TIME!

Hi {{ first_name }},

Just sending a reminder about our EVENT at TIME today.

We’re looking forward to seeing you! If you have any questions, feel free to reply here.

See you there!

[SIGNATURE]

Subject: You ready?

Hey {{ first_name }}!

I hope you’re excited about our EVENT at TIME today.

If you have any questions, please feel free to reply here.

See you at TIME!

[SIGNATURE]

Thank You / Webinar Recording Email

Alright, the event is over and you’ve just blown your attendees’ minds. Now what? Follow up!

It’s not just a webinar thing. Any event you go to, be it a birthday, a graduation, a concert, or a virtual wine tasting, follow up thank-yous are expected. Which is a great thing for you because it means your audience is ready to hear from you.

Use this opportunity to create a good impression and prepare your next point of contact.

Subject: Thanks!

Hey {{ first_name }},

Thanks for attending our EVENT today.

We know a spare TIME DURATION is a big deal and we’re thrilled you chose to spend it with us.

If you’re interested, we have another EVENT coming up on DATE and we’d love to have you.

Register here!

In the meantime, check out some of these RESOURCES. 🙂

[SIGNATURE]

P.S. – Here’s a recording of today’s event!

Subject: Thanks for coming…

Hey {{ first_name }}!

Great to see you at EVENT today.

I know a spare TIME DURATION is a big deal and I wanted to send you RESOURCES as a thank you.

I hope you find them useful!

[SIGNATURE]

P.S. – We have another event coming up on DATE and we’d love to have you. Register here!

Content

As much as leads might enjoy your company’s swag or your presenter’s witty jokes, it’s not why they come to the event. People attend virtual events because they believe they’ll get something of value from them. Your leads want to know what you can offer them.

So when you send a webinar follow up email, consider delivering some free value. Attach a white paper, slide-deck, or long-form strategy guide.

Whatever you provide, you’ll gain impressions and improve your reputation as an industry thought leader. If you haven’t noticed, we’re fans of sharing resources in any email, but it’s particularly worthwhile to send communications focused on additional resources.

Subject: RESOURCES

Hi {{ first_name }}!

Thanks for coming by our EVENT today.

As promised, here are some RESOURCES to help you MAIN LESSON FROM EVENT. 🙂

I’d love to chat with you more about SUBJECT. If you’re interested, please feel free to set some time on my calendar here.

[SIGNATURE]

P.S. – We have another SUBJECT EVENT on DATE–register here!

Subject: RESOURCES for ACHIEVING GOAL

Hey {{ first_name }},

Just sending over those RESOURCES we talked about in our EVENT.

I hope these can help you ACHIEVE GOAL!

[SIGNATURE]

P.S. – We’re hosting another SUBJECT EVENT on DATE and we’d love to have you. Register here!

Webinar Feedback Email

A post webinar survey email is also a great place to garner some feedback. You might not get a 100% open rate but you’ll likely find 1 or 2 attendees who genuinely want to share their thoughts with you.

You can also use this follow up email to invite them to an upcoming webinar and possibly move them through the funnel.

Subject: We’d love to get your thoughts…

Hi {{ first_name }},

Thanks for attending our EVENT!

We appreciate your insights and we’re hoping you’ll take TIME to fill out this survey on EVENT SUBJECT.

As a thank-you, here are some resources to up your SUBJECT game!

[SIGNATURE]

P.S. – We’re hosting another event on SUBJECT on DATE. You should join us!

Subject: Any feedback?

Hey {{ first_name }},

Thanks again for attending our EVENT!

I wanted to send some free RESOURCES to show our appreciation.

[SIGNATURE]

P.S. – If you’re interested, I’d love to get your thoughts in this TIME survey.

Personal

Sending personalized follow up emails is another great way to move prospects through the funnel.

Have someone on your team take note of the opinions people share so you can follow up with your engaged attendees and continue to build real connections.

Attendees want to feel like they aren’t just numbers and a personalized webinar follow up email is a perfect way to let them know you see them.

Subject: Hey {{ first_name }}, thanks for coming!

Hi {{ first_name }}!

Just wanted to follow up on our EVENT.

I really appreciate what you said about QUOTE, and I’d like to discuss it more.

Do you have TIME this week to chat?

[SIGNATURE]

P.S. – Check out this RESOURCE on SUBJECT and let me know what you think.

Subject: {{ first_name }} – let’s chat about SUBJECT

Hey {{ first_name }},

Thanks for coming to our EVENT today.

I liked what you had to say about SUBJECT and I’m hoping we can discuss it more.

Do you have time this week for a quick chat?

[SIGNATURE]

P.S. – Check out these RESOURCES on ACHIEVING GOAL.

Meeting

Did you make any connections during your event? Follow up with them directly. You never know when a seemingly mundane conversation can turn into a meeting–or a sale!

Subject: Got TIME?

Hey {{ first_name }}.

Thanks for stopping by our EVENT today.

I’d love to speak with you more about SUBJECT and I’m wondering if you have TIME to chat this week?

Please feel free to make some time on my calendar here.

Thanks again for coming!

[SIGNATURE]

Subject: Hey {{ first_name }}, wanna chat?

Hey {{ first_name }},

Just following up on our EVENT.

I’d love to chat some more about SUBJECT and I’m wondering if you have TIME this week?

Looking forward to hearing from you.

[SIGNATURE]

Putting It Together

There’s no perfect rhythm or cadence for webinar follow up emails. Each event is unique and you should do what you can to build your cadence around your specific audience and event.

That said, here’s a sample webinar follow up email sequence to get you started (and here are 5 rules for preparing outreach emails for your event).

Timeline	Email Sent
Lead Registers for Event	Registration Confirmation
Day of Event (before)	Day-of Reminder
Day of Event (after)	Thank You
Day After Event	Content
1-2 Days After Event	Survey
1-3 Days After Event	Personal
1-7 Days After Event	Meeting

Don’t let the conversation end when the webinar does. You have your leads’ attention and you can leverage this opportunity to send a webinar follow up email and move them through the funnel.

For more on driving your attendees through the funnel, check out this on-demand webinar on creating killer webinar promotional assets!