The term Culture is thrown around a lot in the business world. It’s often used to refer to some of the beliefs or used as marketing lingo to make the company sound better than it really is. But, to me……

About Matt Stefanik: Matt Stefanik, aka “The Lifestyle Architect,” is a marketing expert, consultant, speaker, and lifelong entrepreneur. He has spoken at various marketing events around the world including in Atlanta, Cozumel, Tokyo, Las Vegas, Montreal, and London. Matt is…

“The only guarantee, ever, is that things will go wrong. The only thing we can use to mitigate this is anticipation. Because the only variable we control completely is ourselves.” ― Ryan Holiday, The Obstacle Is the Way: The Timeless…

About Kevin Zicherman: Kevin has a passion for mobile innovation and sales training. Although his initial journey was centered around Mobile Marketing, he has now branched into an impressive hardware / software company that launches Local Marketing campaigns through a…

I read an article the other day that said “There’s no such thing as a Unique Selling Proposition.” And I couldn’t have disagreed more. To me that’s the key element to running a successful company in a competitive marketplace. I…

About Joe Troyer: Joe is the co-founder of Web1 Syndication and Digital Triggers, which are responsible for helping local marketers from all over the World reach their internet marketing goals. Joe has produced several pieces of proprietary software that include…