You asked, we (and some of our favorite SaaS marketing experts) answered. Here are the top questions we get from SaaS founders about using live and automated webinars to grow their SaaS businesses. We’ve collected the best words of wisdom…
About Dan Taylor: Dan Taylor is an entrepreneur who has co-founded 4 startups. After starting his career in Management Consulting with Deloitte he founded Dunross Consulting, an IT Consulting agency which was sold in a management buyout in 2011. Following on…
About Casey Armstrong: Casey Armstrong is the CMO at ShipBob. Casey drives high-growth at B2B SaaS companies by integrating the entire marketing toolset to focus on rapid execution and aggressive, customer-centric strategies and has consistently acquired millions in net-new annual…
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When you hear the word webinar, what do you think? You might think formulaic sales pitch, a long drawn-out presentation, educational content, or some combination of all those things. But in reality, webinars are simply another channel; they’re a way…
About Kevin White: Kevin White leads the growth marketing team at Segment. Prior to Segment, Kevin has helped a handful of high-growth SaaS companies scale through team building and demand gen efforts. Segment makes analytics and data collection easy. Use…
Companies have known about the power of webinars for quite a while, but only recently have more and more started to use automated and on-demand webinars. These events can be great for generating qualified leads and new customers, and reducing…
About Lissa Daniels: Lissa Daniels is the vice president of demand generation, marketing operations, and analytics at Looker. She was the first dedicated marketing hire and the 13th employee at Looker. Prior to Looker, Lissa spent her entire marketing career…
The good news: your live webinars are gaining a reputation for being both entertaining and informative, and your invite list is growing — people are even requesting new topics for you to cover. The bad news: there’s no way your…
About Dan Levy: Dan Levy currently serves as Editorial Director at Smooch, which helps enterprise businesses connect with customers through conversation. An experienced manager, strategist and leader, Dan specializes in helping mid-stage startups and SaaS companies build and grow their…