SaaS Breakthrough – Featuring Jon Malmberg

About Jon Malmberg:
Jon is leading the Marketing team at Hotjar as the Director of Demand Generation. He’s a self taught Marketer and Entrepreneur that truly believes in the customer centric organisation. Jon have a passion for how to scale and grow got-to-market to achieve rapid growth. He co-founded Uniblue, a software company which saw continuous YoY growth, hitting $70M in annual revenue, before finding his way into the world of SaaS.

Learn from top SaaS marketers inside of the new SaaS Breakthrough Community​​​​  Facebook Group.  Join today:

 


Show Notes:
03:18
Joining Hotjar Team
06:13
First: Building a Marketing Team and Understanding the Customer Experience
08:15
Talk About The Story or Benefits Not Features
11:57
Improving User Overal Experience Using Feedback From Customers
13:39
Acquisition Channels and Initiatives
14:42
Frictionless Starts
15:69
KPIs Jon Tracks
17:32
Retention: More Educational Content and Training to Increase Users' Success
18:43
Content: When They Need It Without Asking For It and Innovate
19:28
The Overall Experience and Ongoing Improvement
20:38
Scaling To 1 Million ARR
21:27
Marketing Wins: Great Team
21:55
New Concept and Podcast: The Humans Strike Back
23:13
2018 Marketing: Showing Short/Long Term Value and A Point of View
25:38
Focus, Stack Ranking and Tradeoffs
27:07
Lightning Questions
Resources:
Connect with Jon:
https://www.linkedin.com/in/jon-malmberg-a673017/
Blog Post "The Hotjar Story From Beta to €1 Million ARR in 6 Months":
https://www.hotjar.com/blog/the-hotjar-story-part-2-from-beta-to-1-million-arr-in-6-months
The Humans Strike Back Podcast:
https://www.hotjar.com/humans
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.