SaaS Breakthrough – Featuring Neil Roy

demio saas breakthrough featuring neil royAbout Neil Roy:
Neil Roy is Head of Marketing for FusionCharts, a JavaScript charting library for developers. Neil has 6 years of experience in marketing, with a deep focus on digital and SaaS marketing strategies. With an executive degree from Indian Institute of Management (IIM) in Marketing & Sales, Neil has worked in all facets of digital, with a heavy focus on performance & content marketing.
Neil has worked in marketing agencies managing up to $15 million in marketing spends, followed by an e-learning company where his paid course on digital marketing has had more than 1000 students. He has consulted more than 50 brands in their Digital activation strategy.



Show Notes:
03:38
FusionChart's Roller Coaster Journey So Far
07:50
Revamping Marketing: Understanding The Buying Cycle and Personas
11:41
Using the JTBD Framework
12:47
Creating a "mini playground" Website
16:12
The Step-by-step Process of Website Revamp
18:15
The New Goals and Initiatives in Marketing
19:43
Increasing Relevant Traffic
26:16
Funnels, Hyper Loops and Conversion Optimization
33:14
Leads: Squeezed To the Right Extent and Nurtured To the Right Extent
36:41
Clustering Leads into Accounts
37:51
Data Systems: The Five Piece Architecture
45:54
The ROI Driven Plan of Attack
48:04
Re-purposing Thought Processes into ROI Driven Content
55:07
Lightning Questions
Resources:
Resource About JTBD:
https://jtbd.info/
Book "When Coffee and Kale Compete" by Alan Klement:
http://www.whencoffeeandkalecompete.com/
Whiteboard Friday by Moz:
https://moz.com/blog/category/whiteboard-friday
Learn More About FusionCharts:
https://www.fusioncharts.com/
Connect with Neil:
https://www.linkedin.com/in/nilotpalroy/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.