Welcome to this special SaaS Breakthrough episode with our host, David Abrams, covering the Top 10 Insights from our first 25 episodes.
What a milestone!
First off, I want to say THANK YOU to you as a viewer.
Thank you so much for listening, thank you for subscribing, commenting, and for being a part of this journey.
We started this podcast with the desire to find great companies and learn from the marketing teams in the trenches. We wanted the down and dirty tactics that are working today. Not to just get a 1,000 foot view of a company, but learn what it takes to actually MARKET to users, find the right prospects, what it was like to find product-market fit, and then how they made a lead generation system to bring in customers month after month.
What you continually hear in these episodes, is that SaaS marketing is not an easy feat to do. It’s about understanding your customer, involving your product with marketing, solving pain points, articulating that message, and attracting the users in a moment of pain.
SaaS Companies of all shapes and sizes have been on this show, but these things hold true.
We’ve learned from great companies like LucidChart (who has 16MM users), Chartmogul, Hotjar, AppCues, Olark, Buffer (gaining 1.5M unique views on the blog), Gainsight, PicMonkey (with over 450,000 subscribers and 3.5 Billion images edited, JotForm, Groove, and a ton of other amazing companies.
For those of you who are marketing and in the trenches, or growing your own SaaS, here’s 10 of the biggest insights I’ve taken away so far:
- You need to know your customer personas for maximum growth
- The true power of content marketing
- Choosing the right metrics to track
- The user experience is part of the marketing process
- Build the RIGHT marketing team at the RIGHT time
- Play the long game
- Winning key partnerships
- Webinars, Webinars, Webinars
- The marketing skill vital for marketing teams to improve and build on today
- Become ok with failure
Thank you again for your support so far. For those of you who join me weekly, it truly means the world to me.
Thank you to the amazing guests who have joined us here on the SaaS Breakthrough Show and all of us here at Demio – Thank you.