SaaS Breakthrough – Featuring Ahin Thomas

About Ahin Thomas:
Ahin Thomas is a creative problem solver with expertise in winning strategies, relentless execution, and motivating organizations and the VP of Marketing for Backblaze – an 11 year old player in the cloud storage space with the unique model of having both B2C and B2B. Entrusted with 600 Petabytes of data from customers in over 160 countries, clearly something is going right for Backblaze.

 

 

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Show Notes:
02:05
600 Petabytes of Data
05:05
Scaling Up Challenges
07:20
What Systems Come First
08:47
Competing With Giants: Being Customer Focused
11:53
Helping Cut Through The Fog Of The Cloud
13:58
The ROI Of Transparency
15:44
Marketing Experiments: Social
18:58
Getting ROI From Social
24:10
Marketing KPIs
27:39
Wins In Marketing: Migrations From Competitor
29:50
Marketing In 2018: Staying Customer Focused
33:00
Marketing With Stories
35:13
Lightning Questions
Resources:
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.