SaaS Breakthrough – Featuring Chris Davis

demio saas breakthrough featuring chris davisAbout Chris Davis:
Chris Davis is the Director of Education at ActiveCampaign. He is responsible for the creation and organization of content to provide business owners the instruction they need to properly utilize marketing automation. With over 12 years of professional experience in the technology and business space, he is passionate about helping companies grow by use of technology in their marketing. ActiveCampaign provides business owners with “all the tools you need to make meaningful connections and grow your business” and is one of the fastest growing tech startups in Chicago.

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Show Notes:
02:40
How It All Started
05:00
Funding and Intentional Growth
06:19
Building an Educational Department
08:02
The Education Effort is Twofold: Internal and External
10:41
Building Internal Education
12:38
External Education: Educational Content and Marketing the Content
15:05
KPIs: Mixed Anecdotal and Measurable Effort
17:42
Differentiation in a Very Competitive Market
21:53
Competitive Advantage: Developing the Product Around The Users
22:58
Education as Differentiation
25:16
Lead With Learning
27:07
The Future of Email Marketing: Multi Channels Helping Email
30:18
Being the Trusted Voice
34:18
Lightning Questions
Resources:
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