SaaS Breakthrough – Featuring Claire Berge

demio saas breakthrough featuring claire berge About Claire Berge:
Claire is Director of Marketing at Brandpoint, where her primary focus is planning revenue-generating marketing programs and finding innovative ways to showcase the exceptional work of her team. Claire’s bachelor’s degree in an esoteric subject from Macalester College led her to a similarly esoteric master’s degree from Johns Hopkins University, but at heart she is a big-thinking pragmatist focused on results.
Claire is part problem solver, part innovator and 100% Minnesota nice.

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Show Notes:
04:50
Joining As 1st Marketer with No Active Users
06:16
Digging Into Target Market Research
08:15
Brand Research to Unite Agency Services and SaaS
09:10
Starting With Paid Traffic to Generate Free Trials
10:29
Creating A Lead Gen Piece: Editorial Calendar Spreadsheet
11:48
Listening to Clients & Understanding Their Pain Points
13:22
Creating Brand Advocates While Doing Market Research
14:33
Strategic Partnerships & Sponsorships Via In-person Networking
17:50
Claire's Networking Advise: Talk About the User Not Your Tool
18:47
Lessons From Failed Marketing Experiments
19:52
Leveraging The Service Client Base and In-house Content Skills
22:08
Biggest Wins: Strategic Partnerships W/ Professional Development Orgs
22:41
Growth In Numbers
23:26
2018 Focus: Honing On Their Competitive Positioning
Resources:
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