SaaS Breakthrough – Featuring Corey Haines

demio saas breakthrough featuring corey hainesAbout Corey Haines:
Corey Haines is the Head of Growth at Baremetrics, a tool for SaaS & subscription companies to get the metrics, forecasting, and dunning they need to grow their startup. Previously, he was the Content Marketing Manager at Cordial.
Corey is a proud pug owner and nerd for all things growth marketing, entrepreneurship, and software.

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Show Notes:
03:25
Joining a Brand New Marketing Department
06:58
Using Frameworks to Simplify and Prioritize
08:45
A Framework for Customer Research
10:42
A Framework for Product Market Channel Model Fit
11:12
A Framework for Product Channel Fit
12:07
A Framework for Model Channel Fit
12:55
Pirate Metrics
14:14
Robert Cialdini's Principles of Persuasion
15:17
The Right Order to Use These Frameworks
16:45
Context, Transparency and Trust During a Hiring Process
20:14
Knowledge and Key Requirements for a Marketer
22:09
The Balance of Being Creative and Technical in Writing
23:35
The More You Can Show and Not Tell the Better
25:28
The Roles of Language and Empathy
28:36
Next Steps in Baremetrics and Bottom Up Approach
32:14
Balancing Short and Long Term
33:14
Product Development vs Marketing Effort
35:32
The SaaS Industry in 2019
39:59
The Opportunity for Marketers
40:54
Lightning Questions
Resources:
Download The Transcript Here:
https://learn.demio.com/wp-content/uploads/2019/01/Demio-SaaS-Breakthrough-Podcast-Corey-Haines-Transcript.pdf
Growth Lessons by Brian Balfour:
https://www.reforge.com/blog/
Growth Hackers Blog:
https://growthhackers.com/
"This is Marketing" by Seth Godin:
https://seths.blog/tim/
Learn More About Baremetrics:
https://baremetrics.com/
Connect with Corey:
https://www.linkedin.com/in/corey-haines/
Follow along on Our Journey to $100k MRR
A shaky start? No doubt. Yet, three years later, we've got our eyes set on $100k MRR. We'll be sharing everything along the way.