SaaS Breakthrough – Featuring Will Devlin

demio saas breakthrough featuring will devlinAbout Will Devlin:
Will Devlin is a 15-year veteran of the email marketing industry and leads marketing strategy and execution for MessageGears, an enterprise email marketing technology company that works with high-volume B2C brands. Will was the first marketing hire for the company in 2014 and has helped build the brand into one of the premier software providers in the enterprise marketing space, serving companies like Expedia, Ebates, and Chick-fil-A and being named one of the fastest-growing companies in the Southeast for several years in a row.

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Show Notes:
02:46
Email Solutions For The Other End Of The Spectrum
04:44
Being The First Marketing Hire
06:00
The Light Bulb Moment Of Product Market Fit
08:50
First Marketing Challenge
10:29
Early Lessons: Long Tail Terms And Events
12:33
Private Dinners
14:52
Email: Scaling With A Personal Feel
16:23
Tailored Nurturing Campaigns
18:16
KPIs For A Longer Sales Cycle
20:15
Tracking The Data
21:40
Marketing Wins
23:25
Growing to Billions Of Emails
24:51
The Focus For 2018: Tightening, Refining and Measuring
25:53
Internal Champions
27:51
Lightning Questions
Resources:
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